What’s the story?

Søder är en oberoende fullservicebyrå. Vi tror att människan är genetiskt hårdkodad för berättelser. De hjälper oss att begripa världen – och att påverka den.

För sanningen är att sanningen inte räcker för att övertyga. Studier visar att bra storytelling leder människor genom tre nödvändiga stadier för förändring: Förstå. Känna. Agera. 

En bra story är därför alltid kärnan i ett starkt varumärke. 

Om man berättar den rätt.

Surreal collage featuring a person with a vintage lightbulb as a head, surrounded by a cat, three birds on cherry blossom branches, a building, a vintage race car, and abstract colorful backgrounds.

Case

Graphic design featuring a raised clenched fist, stylized in blue to resemble a brick wall, and a factory silhouette with three smokestacks. Text includes 'LUSINE BLEUE', 'FRENCH WORKER'S WEAR', and a website URL.
A tube of Delitonet toothpaste standing upright on a rounded platform with a pastel-colored geometric background, including a tiled wall and circular shapes.
Hands kneading dough with flour, overlaid with the text 'Pop Bakery' and a wheat illustration.
Logo for Trust Voice with a speech bubble containing a star, in blue and black variations.
Box of Clarityn 10 mg loratadine allergy medication on a grassy field background with blue sky. Text in Swedish indicating 24-hour non-tiring relief, Bayer logo.
Orange silhouette of a diverse family of children and adults holding hands, with the company name 'Maltofer' below.
A woman with her arms crossed, looking at the camera. The photo has a watercolor effect with colors blending into the image. The word 'Kollajärnet!' is written across the image in white, cursive font.
PreZero logo with white and green text and a stylized border on a dark blue background.
Illustration of two people sitting on a teal couch, with one holding a cup of coffee. The woman has long brown hair, is bundled in a red blanket, and is sick, indicated by her blue face and the words 'LÄNGE HOST' near her head. The man has short red
Three cans of Casa Olvita extra virgin olive oil with yellow labels and green cans, placed on a light surface.
Fiore
Go Zero
A woman with curly hair holding a tissue, looking confused with Swedish handwritten text around her head about allergies and pollen. A box of Nasonex nasal spray is visible in the lower right corner.
Såklart

Uppdrag

A grayscale collage of multiple logos from various brands and companies in a grid layout.

Priser & utmärkelser

Collection of various logos and awards, including Svenska Design Priset, medals, International Creativity Awards, Davey Awards, Logolounge, TWELVE Badge of Honor, and Publishing Prisett GULD 2022.