A dark blue brochure with a cut-out oval shape in the center showing a landscape with a sunrise or sunset. The text 'pre zero' is in the bottom right corner.
Open magazine displaying a large green page with a cut-out of a zero and a page with a field of grass and trees at sunrise or sunset.
Open magazine showing a black and white photo of a woman in a helmet and outdoors attire along with Swedish text, and an adjacent page displaying a color aerial photograph of a curving road through a forest with trees in autumn colors.
Open magazine spread with Swedish text, a photo of a man in orange safety clothing and safety glasses, with a blue background and infographic in Swedish.
Diagram illustrating a circular recycling process for materials, starting with deponera (landfill) at the bottom, followed by energiatervinna (energy recovery), materialtärvina (material recycling), återanvanda (reuse), and minmera (minimize). The pr
Wooden shape sorter toy with colorful pieces around it
A sign in Swedish about recycling plastic in Växjö, Sweden, by 2023, with the emphasis on Zero Waste.
A circular diagram illustrating the impact of various environmental factors on climate change and planetary health, with sections labeled in Swedish including 'New Synthetic Substances,' 'Increased Stratospheric Ozone Depletion,' 'Increased Concentra
People working in a recording studio with a large microphone, a man wearing a helmet and headset, a woman with glasses, and a man holding headphones, engaged in a discussion.
A circular infographic illustrating six steps of a process, including analysis and circular strategy, education, implementation, collection and treatment, digital support services, and follow-up, with each step represented by icons and Swedish text.
Young man working on a woodworking project in a workshop with furniture in the background, with Swedish text 'Återbruk. Återvinning. Avfallshantering.' and the 'pre zero' logo in the top right corner.

PreZero – the road to Zero Waste

Insikt

PreZero är ett av Europas största företag inom avfallshantering. Visionen är ambitiös. En framtid helt utan avfall – där allt som tjänat ut återvinns eller återbrukas. Søder fick i uppdrag att utveckla ett kommunikationskoncept som är lika hållbart och långsiktigt som visionen.

Lösning

För PreZero handlar inte avfallshantering om att hämta sopor. Det handlar om att sluta cirkeln – från produktdesign och utbildning till återvinning och återbruk. Inget bortkastat. Inget bortslarvat. Inget bortslösat. ZERO WASTE, helt enkelt. Det är också namnet på kommunikationskonceptet Søder tagit fram. 

Uppdrag

Koncept, design, webbplats, film, annonsering (online och offline) säljstöd, event, sponsring.

Kommunikation som håller – även i framtiden. Håller din kommunikations?